Ammar, a seasoned business leader, has steered multimillion-dollar sales organizations across diverse regions spanning North America, Europe, the Middle East, and Africa. His career included leadership roles at Cisco, Extreme Networks and Compaq Computer (later HP). Later, he led Avaya’s Western Canada Sales as Sales VP. Ammar assumed a channel leadership role at Autodesk and headed SUSE in the MENA region.

He’s a tech enthusiast with a focus on disruptive trends, advocating technology for business transformation, education, financial inclusion, and sustainable initiatives. He holds an Executive MBA from London Business School, with a specialization in Strategy and Entrepreneurship, complemented by studies at Columbia Business School, Hong Kong University, and a degree in Computer and Communications Engineering from the American University of Beirut.